Wednesday, August 28, 2013

9 Reasons to Attend Social Media Success Summit 2013


Could your social media marketing efforts use a boost?

Are you looking to improve your professional development when it comes to social media?

Do you feel overwhelmed by endless social media platform changes?

If so, Social Media Examiner has just the event for you.

The Social World is Changing

One of the biggest challenges marketers face these days is keeping up with the dizzying rate of change in social media marketing.

This year alone, Facebook has introduced Graph Search, Hashtags, Power Editor and recently, new Facebook Insights. 

YouTube is another example. In March 2013, they significantly changed the layout for brand channels, forcing marketers to go back to the drawing board and rethink their strategies. 

It can be unsettling trying to keep up with all of these changes, not to mention how much time it takes to learn and make the necessary adjustments.

Introducing Social Media Success Summit 2013…


How would you like to fast-track your social media learning curve?

Whether you’re a small business owner, a corporate marketer or an experienced social media user, you can discover the latest platform updates, social media tools, tactics and strategies and empower yourself to build a successful business.

This online event is designed to help you master the latest features, tactics and strategies for marketing with Facebook, LinkedIn, Twitter, Pinterest, Google+, YouTube, blogging, podcasting and video marketing.

Social Media Examiner founder and CEO Michael Stelzner and his team have recruited 45 of the world’s top social media marketing experts to share their newest tips and latest advice at Social Media Success Summit 2013.

In the past, thousands of marketers from around the world have gathered at Social Media Success Summits to discover new social media strategies, network with peers and discover how successful brands are using social media marketing.

Here are 9 compelling reasons you should attend Social Media Success Summit 2013:

#1: Fully Online


Travel is not required! The summit is 100% online so you can attend all the sessions live, wherever you are in the world, all from the comfort of your home or office computer!

#2: Convenient


The summit is spread over 4 weeks from October 1 to October 23, 2013 making it easier and more convenient to learn. 

If you can’t attend a live session, you can watch the video recordings and read transcripts whenever your schedule permits. You can keep studying the material for up to one year from the date of your ticket purchase.

#3: Amazing Content


Dozens of action-oriented social media marketing sessions have been prepared for you by the world’s leading social media experts.

There will be 33 expert-led sessions designed to inspire you and give you actionable tips on how to build your business with social media marketing. But you don’t have to choose between these 33 sessions. Your pass gives you access to all of them!

You’ll notice that many days have a theme, like Pinterest Marketing, LinkedIn Marketing, blogging or video marketing.

#4: Expert Social Media Instructors


Your sessions will be led by 45 of the world’s top social media marketing experts. Did you know that 67% of the instructors are published social media book authors?

Here’s a small sample of your instructors:
  • Jay Baer, author of Youtility
  • Mari Smith, co-author of Facebook Marketing
  • Michael Hyatt, author of Platform
  • Chris Brogan, co-author of The Impact Equation
  • Michael Stelzner, author of Launch
  • Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies
  • Jamie Turner, author of Go Mobile
  • Nichole Kelly, author of How to Measure Social Media
  • Viveka von Rosen, author of LinkedIn Marketing
  • Joe Pulizzi, author of Epic Content Marketing
  • Beth Hayden, author of Pinfluence
  • Todd Wheatland, author of The Marketer’s Guide to SlideShare
  • And many, many more!

#5: Cost-effective


Most conferences cost thousands of dollars in travel, hotel expenses and the other costs of attending a physical conference. Not Social Media Success Summit. This is an online conference so those costs are eliminated.

What’s more, this year we have 50% more sessions than last year! Go here to see current pricing.

#6: Leading Brands


You’ll hear from and interact live with experts at leading B2B and B2C brands such as Sony, General Electric, Whole Foods Market, Discovery Channel, E! Online, Kelly Services, Walmart and more.

They will share the very same practical, real-world, proven social media marketing strategies that make their brands so successful.

#7: Impressive Attendance


Nearly 3000 fellow marketers will be participating in this year’s online summit.

Last year, some of the marketers who participated were from NASA, Wells Fargo, Home Depot, American Express, New York University (NYU), Marriot, Kodak, UPS, General Motors, Motorola, Federal Reserve Bank, Verizon Wireless, HP, IBM, Dell and thousands of small businesses.

There’s no other social media marketing conference in the world that is so well attended.

#8: Rave Reviews


Last year, thousands of marketers attended the online summit and 98% said they would come again and invite their colleagues. Here’s what some of them said about that event:
“Incredible value for money! Love that this quality of knowledge and expertise was available to me from my home office. Incredible job, Michael. Thank you.” – Vanessa Carrington

“Thank you is a very small thing to say, but what I have learned is giving me a fantastic future!” – Debra Sillanpaa
“Do it! Experts who are actively having success in their specific social media arena lead the webinars. They bring RICH content that can’t help but get your creative juices flowing! In my book, it’s a must-attend event!” – Miriam Battson
See more testimonials here.

#9: Valuable Networking


You’ll make valuable new connections in our private and exclusive LinkedIn group (nearly 1600 marketers joined our group last year) and chat live with other participants in our Twitter chat room.

On a closing note, Social Media Examiner is very excited to bring you this year’s summit. We’ve poured our hearts into it, and worked tirelessly to bring you the best social media marketing content from the best instructors in the world.

We really believe this will be the best Success Summit ever! We hope you share our enthusiasm. We can’t wait for you to experience it with us in October!

Want to save money?

Reserve your spot now and save. Click here for details on our current sale.

What do you think? Would you be interested in learning what some of the world’s top social media experts are doing to be so successful? Leave your questions and comments in the box below.

Friday, May 31, 2013

Writing Good Sales Copy

Learning to write good sales copy isn’t something you can learn by reading a quick tutorial – it takes practice.  Although you probably won’t turn into a world-famous copywriter overnight, there are a few tips you can use to increase the response from your sales letters.

The first thing you should learn is that the headline is (almost) everything.  If your headline is terrible – or worse - boring, most people won’t even read the rest of your sales letter.  A headline needs to be exciting, enticing, and intriguing. 

It needs to grab the attention of your visitor quickly. Your headline might have shock value, ask a compelling question, or be the beginning of an extremely interesting story.  “Six months ago, I was living on the streets of L.A., homeless after my Adjustable Rate Mortgage soared so high I couldn’t make the mortgage payments, but now I’m living in a sky-rise apartment twenty stories up that I paid seven figures for…”

This makes the reader want to know more – how did this person go from being destitute to being wealthy?  Good sales copy usually tells a story that the audience can connect with.  Copy ideally shouldn’t tell a fictional story, though. 

You certainly don’t want to run into any trouble with the FTC or an attorney general with something to prove.  Good copy gives people a reason to keep reading.  If you tell an interesting, compelling story that’s somehow related to the product and how it will affect them, it will naturally appeal to your visitor.

Every single paragraph should lead into the next paragraph, drawing the reader further and further into the pitch.  Consumers usually buy based on emotion, and then they justify their purchase with logic.  They rarely buy based on logic alone. 

They don’t buy a product because of the features - they buy because of the benefits it will provide to them, the WIIFM (What’s In It For Me) factor.  If you’re selling a car, you can’t tell the buyer that it has Corinthian leather seats, ABS brakes, and a superior sound system. 

You have to sell them on the fact that their neighbors and coworkers will be envious, girls will flock to them, and they’ll feel like the king of the world whenever they drive it.  Then they’ll buy based on the fantasy you’ve just given them, and they’ll use logic to justify their purchase later.

Within each online sales letter, you’ll want to have a main headline, numerous sub-headlines sprinkled throughout, and aside form the written storyline, you’ll want to add sections of benefit-driven bullet points that break up the monotonous text.

Don’t forget the call to action at the end and a Post Script (PS) or two that sums up the order in case they’re bona fide skimmers who hate to read. Go to some of your favorite sales pitch sites and emulate their style and approach. Bookmark it for your “swipe file,” where you borrow ideas (not content) from the original author and use it on your own target audience.

Thursday, May 16, 2013

Give Your Readers the Chance to Opt In to Your List

Once you have a website and you know how to use keywords to get traffic directed to your products, the next step is to make sure you keep those customers as repeat customers.  You do this by offering what’s called an opt in offer. An opt in means that the visitors to your website choose to receive (via email) a free gift or more information from you about what you have to offer them. This helps to keep you from getting tagged as a spammer.

An opt in is an important building block for your business. This is the tool that will let you continue to reach out to potential customers. The person who doesn’t buy after a first time visit to your website might do so once you’ve built a relationship and they’ve learned to trust what you have to say.  Not only can you reach those who sign up with an opt in, but if they like what you have to say, there’s a chance they’ll forward what you send them to a friend. For those customers who visit your site and buy from you straight from the site, you want them to opt in because they’ve already shown they’re interested in what you have and the odds are extremely high that they’ll buy from you again.  But you’ll still need permission to contact them. Once a customer leaves your site without purchasing anything, it’s highly likely that you’ve lost their business unless you have the chance to reach out to them again.

Of course, there are always those who read about your products or information, but because they’ve been burned before, they’re reluctant to trust anything - so you need the opportunity to show them that you’re different from the guy who took their money and their trust.  You have a chance to show them that there are still good people in online businesses but you won’t get that chance without them signing up to be on your mailing list. You want to make sure that your opt in box is at the top of your page.   The sad fact is that most site visitors don’t scroll all the way to the bottom of the page. You also want to remember that they have no reason to let you contact them. They know you want to talk about your products and try and sell them something.

So what you have to do is make sure that the opt in matters to them. Give them something they want or need in order to entice them to sign up. It can be something as simple as a short eBook or a report or a series of emails that you call a newsletter.   Whatever it is, make sure it’s worth the download and you’ll find that people are much more apt to listen to what you have to say when you do send out messages to your opt in list. 

Tuesday, May 14, 2013

After Nailing Down a Niche You Need to Tackle Keywords

After you’ve picked your niche, you need to do some keyword research in order to get the word out about your site. Many beginning entrepreneurs make the mistake of choosing their niche and then launching a website shortly after that with no thought to keyword research. But entrepreneurs that grasp the benefits of well-chosen keywords take the time to research because they understand the relationship between traffic and keywords. Proper keyword research will allow you to know which words get your target audience’s attention because those are the words they use themselves in a search engine. Keyword research will position your website or blog at the top of search engine results so that your site receives plenty of traffic. When you’re targeting keywords, even subtle things like the plural form of a word make a difference. For instance if your niche is pet training then it’s important to know that the word ‘dog’ receives forty five million searches a month while the word ‘dogs’ receives only sixteen million. Your goal is to select keywords that will garner you the most searches per words. What you’re looking for is something with little competition but a lot of searches. You can shell out money to pay for fancy keyword tools like Market Samurai to help you in your quest, but there are free alternative tools like Google Adwords Keyword Tool where you still get the information you need to get the traffic you want. Using the wrong keywords means you’re missing out on important traffic and missing out on the sales you could be making. You can use the wrong keywords and bring people to your site, but it’ll be those people who are not interested in what you’re selling. You want your keywords to be relevant to your audience. When you build your site, you also want to make sure that you not only use keywords in your paragraphs, but you also want to make sure that you use keywords in your titles. When you pick a name for your website, select one with a keyword or keywords in the URL. Remember the better you use SEO on your site, the higher it will rank when search engines display the results. One of the mistakes entrepreneurs make is naming their pages incorrectly in general. Be specific. Don’t have an ‘About’ page. Going back to the earlier example about pet training, have an ‘About Pet Training’ page. When you put up a contact page or box, use a keyword phrase there as well. Such as, “Contact me for more information on pet training.” This nets you additional keywords.

Thursday, May 9, 2013

Picking a Niche that Suits Your Passions

When working from home, it’s important to choose a niche that suits your passions. Working in any niche can be more challenging when you don’t like what you’re doing. But when you love what you’re doing, you wake up in the mornings with the energy and the enthusiasm to get to work. Take a few minutes and consider which niches might fit with your passions. If you’re not sure what your passions are, imagine you have a whole day to yourself. What do you spend it doing? Would you spend it perfecting new recipes? Exploring your city? Writing movie reviews? If you’re still having trouble, look at your existing hobbies. What do you enjoy doing in your spare time? What do you spend your money on? Taking a moment to consider what you love doing will help you decide which niche is the best fit for you. Or maybe you recently discovered niche you’re passionate about. What do you do then? Begin reading and researching. Fully immerse yourself in your chosen niche. Sign up for every email list that you can. It pays off in big ways to know the current issues and events in your niche. Spend time browsing websites - both of experts and amateurs alike. Blogs are a great way to learn about what’s happening in the niche industry you plan to use for your business. Search blog directories for your category by going to a search engine and typing in “blog directories.” Then choose a blog directory and browse it by category. By now, you probably have a list of potential niches just waiting for you to tap into. If so, it’s time to trim that list. Par it down to your top three. These three should be your main choices - the niches you have the most interest in. Don’t just go by income level (although you should consider that, too). Just remember when your niche interests you, it shows to your customers and when you’re only in it for the profit you can make, that shows too. Choose a niche that you can earn an income in and gain personal satisfaction from. Once you know which niche is right for you, take a minute and ask yourself, “What’s not being covered? Which audiences are being ignored? Who are the rising stars on the horizon and how will they change the niche?” Since you already have an interest in these niches, you’ll be better at gaining consumers that other entrepreneurs are missing.

Monday, May 6, 2013

What Kind of Online Businesses Can You Launch?

Starting an online business can be one of the most exciting experiences of your life. It can also be the most confusing if you’re not sure what kind of business you’d like to have. There’s a popular saying that says, “Don’t put all your eggs in one basket.” That means you need to make sure that your online income doesn’t all come from just one source. A way that you can diversify that source is to start selling info products. You can create an information product in as little as a day, depending on what the product is. One of the best info products to sell is to write and sell your own eBook. You need to write an eBook on a topic that people are searching for information about. The topic can be one that you’re very knowledgeable about or it can be one that you become knowledgeable about by researching the information you need to know. Other than eBooks, you can also create online courses or workshops sharing your expertise. You can also promote products as an affiliate. You find a product that you believe is good and will sell well and you begin to promote it for a commission. Promoting just means that you’re raising awareness about a product by driving traffic to it. You can promote products without cost to you and many people find this type of an online business one of the easiest to break into. You can promote products by writing articles about it and submitting them to article directories, or you can blog about it, promote it on your own website or on any of the common social sites such as Twitter or Facebook. Many budding entrepreneurs create membership sites. A membership site means that you get paid to pass your knowledge onto others. Here’s an example: Let’s say you’re an expert on how to fix computers. You set up a site where people can log in and get access to answers to their questions, they can participate in a forum there, etc. Once you’ve gotten the hang of how to set up and profit from your membership site, you can turn around and teach others how to do it by writing a how-to eBook or by setting up a course! Another way you can launch an online business is by offering freelance services. Freelance just means that you are your own boss - you can take on the gigs you want and turn down the ones that you don’t. There are so many ways you can branch into having an online service business. You can do graphic design work, build websites, edit what other people wrote or you can write articles from scratch for other people. What’s great about all of these businesses is that start-up costs are often cheaper than buying a meal out! To get started, you need to set up a website and you need a way to accept payment (PayPal is a great way to do that). Once you begin to get to work and build your reputation, you’ll be able to take your pick of the kind of jobs you’d like to take on. One word of caution, though - if you don’t take a freelance job through an online service that matches jobs with those seeking them, make sure you define the work you’ll be doing in email or message board documentation so that there are no surprises down the road.

Thursday, October 25, 2012

An Introduction to Video Marketing

Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever. YouTube is one of the most visited websites in the world, and other video sharing sites are growing in popularity, too – including niche specific sites, like those for Internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services. Almost any type of product or service can be promoted through video, but it’s important to do it properly. People generally don’t visit video sites to view commercials. There might be exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials. But for the most part, people don’t want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be extremely funny, exciting, controversial or educational. If your free videos offer a ton of quality content, they have a good chance of going viral and making you a lot of money. Video is so powerful - not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word. Some people respond better to writing, but others respond better to video. Video can really help you to get your point across to people who don’t read well, or people who really hate to read. Many marketers feel they don’t look good on camera, or don’t have the budget to produce quality videos. That’s one big reason behind the popularity of Camtasia. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer. You can select a portion of your screen to be shown, and then you can make your video by simply moving from through your online presentation. You can also use a microphone to record your voice explaining the process as you go through it. Camtasia is very easy to use, making it extremely popular for people who aren’t very good with technical things. Most people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you’re promoting an eBook about Squidoo, then your video could be a short tutorial about one aspect of how to use the site – like adding images to a Squidoo lens or setting up your own Group own Squidoo. You can do this with nearly any kind of product. If your product is a dog training DVD, you can post a couple of samples. Show how to teach a dog to sit, and another showing how to teach a dog to heel. If your product is about how to make money with eBooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your minisite, making sure you show proof of your results within the video production. Even if you don’t want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it’s also effective as the primary media you use to create your product, too.